AGMS
Association of Global Management Studies
Print ISSN: 1945-3876 Online ISSN: 1945-3884 |
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International
Journal of Global Management Studies Volume 3, Number 1 CONTENTS Internationalization and Motives of OFDI into China among Malaysian MNEs. Fariza Hashim Emergence Of ‘Consumer Group Buying On The Web’ Firms In India: What Differentiates Them From the Failed Pioneers? Shobith Balaram and Varinder M. Sharma The E-Books and E-Readers: A Portrait of Technology Acceptance. James A. Sena
ABSTRACTS
Continuance of Social Network Services Games By
using Social Network Services (SNSs) as platforms, game developers have
gathered a huge user base. These games provide has further enlarged the
SNS user base. However, there are signs that this symbiotic growth is
slowing down.
We developed a model and tested 14 hypotheses. Our main findings are: Although SNSs are “social,” “social norms” do not have much impact on the intention to use the games continually. Although users generally are not addicted to SNS games, the creation of addiction is an effective way to achieve continuance. Keywords: Social Network Service, IS Continuance
Internationalization and Motives of OFDI into China among This
paper attempts to emphasize the behavior of firm’s international
expansion in enhancing its competitiveness among MNEs from emerging
countries like Malaysia. The intense competition in the domestic and
global market has forced firms to be more efficient in their cost,
resources and market. The lucrative markets, resources and policies
that China offers entice Malaysian MNEs to escalate its global
expansion. This study aims to enlighten the motivation factors, which
impel and entice Malaysian MNEs to locate their investment into China
instead of other location in the region.
Keywords: MNEs, Emerging Countries, International Expansion, Motives FDI
The
‘consumer group buying on the web’ phenomenon emerged during the late
1990s to enable consumers to buy in groups to obtain deep discounts.
However, most of the pioneering firms catering to group buying
disappeared by the year 2001. The phenomenon became active again with
the arrival of new firms and this time it also started in India. Will
the Indian firms last long or fail like their erstwhile pioneers? In
order to answer this question, this study develops a framework to
systematically compare the strategies of Indian firms with those of the
pioneers, and also offers additional strategies to enhance these firms’
sustainability.
Keywords: E-business, Group Buying, Failed Pioneering Firms, Indian Group Buying, Consumer Aggregation, Bargain oriented Consumers
The E-Books and E-Readers: A Portrait of Technology Acceptance James A. Sena This
paper explores the introduction and development of the e-reader/e-book
as a device and phenomena. The Innovation Diffusion Technology [IDT]
model is presented and applied to the media industry. Its various
characteristics are used to examine the eReader industry by
identifying, portraying and contextualizing the players and their
products. Special consideration dealing with digital rights, legal and
ethical considerations will be tendered as appropriate in various
sections of the paper.The paper concludes with several inferences and
conclusions that frame the ethical and legal issues about the eReader
phenomenon.
Keywords: eReader, eBooks, Information Diffusion Technology Model, Media Publishers
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